Understanding Experience Inline Stats

The Experience inline stats provide a quick way to assess how each Experience is performing, directly from the Experiences list view. These metrics mirror the summary view used in Promotions, making it easy to compare performance across different Experience types without needing to open detailed reports.

Metrics Explained

Each Experience shows the following key stats:

• Customers
  The total number of unique visitors who have viewed the Experience.

• Positive Interaction
  The number of meaningful interactions, including:

  • Codes copied

  • Data entered (e.g. in forms)

  • Call-to-action (CTA) buttons clicked

• Closures
  The number of intentional exits from the Experience (e.g. users clicking to close it).

• Conversions
  The total number of completed conversions from the Experience.
  Visitors in the control group (if part of an A/B test) are excluded from this count.

  Conversion is defined differently depending on the type of Experience:

  • Experiences with codes: View → Transaction

  • Sign-up overlays: View → Submission

  • CTA-type banners and overlays: View → Transaction

  • Partner journey Experiences: View → Transaction

• Conversion Rate
  The percentage of customers who completed a defined conversion action.

• Total Order Value (TOV)
  The total value of all orders placed as a result of conversions from the Experience.

• Average Order Value (AOV)
  The average value of orders placed as a result of conversions from the Experience.