Understanding the Experience Report

The Experience reporting pages provide detailed insights into the performance of your Experiences, whether they are standard or set up as part of an A/B test. These reports help you track how customers are interacting with each Experience over time and evaluate the key metrics that support performance analysis and optimisation.

What’s Included in the Report

Each Experience report contains the following sections:

Graph View

A visual representation of Experience data over time, which can be shown as either:

• Line chart

• Bar chart

Graphs can be downloaded as image files for use in external presentations or documentation.

Data Table

Below the graph, you’ll find a detailed data table that reflects the selected filters and presents all relevant metrics.

• The data table can be downloaded for further analysis outside of the platform.

• For A/B test reports the data table displays information for the challenger group only.

Filters

The graph and data table both respect the filters that are applied. You can control:

• Date Range – Choose the time period to analyse.

• Segmentation – View data by day, week, or month.

• Data Type – Choose which metric is displayed in the graph.

Metrics Explained

The metrics available across the graph and data table include:

• Customers
  The total number of unique visitors who have viewed the Experience.

• Views
  The total number of times the Experience has been viewed.

• Positive Interaction
  The total count of meaningful interactions, including:

  • Codes copied

  • Data entered (e.g. into a form)

  • Call-to-action (CTA) buttons clicked

• Closures
  The number of intentional exits from the Experience.

• Conversions
  The total number of completed conversions, excluding control group participants in A/B tests.
  Conversion is defined differently depending on the Experience type:

  • Experiences with codes: View → transaction

  • Sign-up overlays: View → Submission

  • CTA banners and overlays: View → transaction

  • Partner journey Experiences: View → transaction

• Total Order Value (TOV)
  The total value of all orders placed as a result of conversions for the Experience.

• Average Order Value (AOV)
  The average value of orders placed as a result of conversions for the Experience.

Performance Indicators

At the top of each Experience report, a set of performance indicators offers a snapshot view of how the Experience has performed over its entire lifetime. 

For Standard Experiences:

• Views – Total views of the Experience.

• Conversion Rate – Overall conversion rate for the Experience.

• Conversions – Total number of conversions for the entire period the Experience has been running.

For A/B Test Experiences:

• Days Running – Total number of days the A/B test has been active.
  (Note: A/B tests should run for at least 14 days for meaningful comparison.)

• Conversion Rate Uplift – The percentage difference between the challenger group and control group conversion rates.

• AOV Uplift – The percentage difference between the challenger group and control group average order values.