--- title: Understanding Audience Rules description: Learn how Audience Rules work in Uniqodo's Experience Builder. Use query parameters, cookies, and data layer values to pre-qualify customers for experiences based on traffic source, behaviour, or campaign criteria. --- [Skip to content](https://help.uniqodo.com/understanding-audience-rules#main-content) English Show submenu for translations [More support](https://help.uniqodo.com/kb-tickets/new?hsLang=en) [![help centre logo](https://help.uniqodo.com/hs-fs/hubfs/help%20centre.png?width=245&height=50&name=help%20centre.png)](https://help.uniqodo.com/knowledge/?hsLang=en) - [Blog](http://blog.uniqodo.com/) Open main navigation Close main navigation - [Blog](http://blog.uniqodo.com/) - English Show submenu for translations - [More support](https://help.uniqodo.com/kb-tickets/new) - [your.uniqodo.com](https://your.uniqodo.com/) [your.uniqodo.com](https://your.uniqodo.com/) Welcome to Our Help Centre - There are no suggestions because the search field is empty. 1. [Help Centre](https://help.uniqodo.com/?hsLang=en) 2. [Experiences](https://help.uniqodo.com/experiences?hsLang=en) 3. [Experience Rules](https://help.uniqodo.com/experiences?hsLang=en#experience-rules) # Understanding Audience Rules **Audience Rules** allow you to define the **conditions a customer must meet** before they qualify to see an experience. These rules are entirely optional - but **often misunderstood** - and can be incredibly powerful when used correctly. They’re part of the **Rules** step in the Experience Builder and live on their own tab alongside Schedule, Display, and Behaviour rules. Audience rules **must be met before** Display Rules are evaluated. --- ### **How Audience Rules Work** Audience rules act like a **pre-qualification filter**. They check whether the customer meets certain conditions - such as coming from a specific traffic source, or having particular query parameters or cookies. If the audience rule is met, the platform "remembers" the qualification so that the experience can be displayed **later** — even if the customer navigates to another page first. This makes them ideal for scenarios where: - You want to show an experience **based on how a customer arrived**, even if they don’t land on the target page straight away. - You want to gate experiences behind **specific behaviours or data**, such as customer segments or campaign sources. --- ### **Important Behaviour of Audience Rules** - Audience rules are **checked on every page load and SPA navigation** until they are met. - Once the customer qualifies, they are remembered as part of the audience. - If multiple experiences are active and a customer qualifies for a second experience later, **that experience will take over from the first**. However, if the first has already rendered (e.g. inline), it may stay visible until the page refreshes or display rules are re-evaluated (e.g. via SPA navigation). --- ### **Key Limitations to Understand** - **Audience rules are inclusive only** – they can be used to qualify traffic, but **not** to disqualify it. - Qualification **persists** across navigation. Once a user qualifies, they are part of that audience for the duration of the session or until overridden. - Qualification depends on **what's available in the data layer or browser** at the time of evaluation — e.g. query parameters, cookies, or custom values. --- ### **What Types of Rules Can Be Used?** Audience Rules use the **same categories and operators** as Display Rules, including: - **Page-level targeting** (URL, path, hostname, etc.) - **Query parameters** - **Cookies** - **Data layer values** (e.g. product type, customer email — if integrated) - **UQL (Uniqodo Query Language)** for advanced setups You can use combinations of these to define precise audience criteria. --- ### **Best Practices** Use Audience Rules to: - Capture users based on **how they arrived** - Ensure consistent targeting across multiple pages - Manage multi-step journeys or campaign-specific logic Be Cautious of: - Using values that aren’t always present — e.g. if data layer values are only on certain pages, the user might **never qualify** unless they hit those pages first - Assuming qualification can be removed — once a user qualifies, they stay qualified for that experience   - [Using the Help Centre](https://help.uniqodo.com/using-the-help-centre?hsLang=en) - [Integration](https://help.uniqodo.com/integration?hsLang=en) - [Promotions](https://help.uniqodo.com/promotions?hsLang=en) - [Experiences](https://help.uniqodo.com/experiences?hsLang=en#main-content) - [Experience Rules](https://help.uniqodo.com/experiences?hsLang=en#experience-rules) - [Code Query & Issuance](https://help.uniqodo.com/code-query-issuance?hsLang=en) - [Referral](https://help.uniqodo.com/referral?hsLang=en) - [Loyalty](https://help.uniqodo.com/loyalty?hsLang=en) - [Reporting](https://help.uniqodo.com/reporting?hsLang=en) - [Admin](https://help.uniqodo.com/admin?hsLang=en) - [Settings](https://help.uniqodo.com/settings?hsLang=en) - [FAQ's](https://help.uniqodo.com/faqs?hsLang=en) - [Release Notes](https://help.uniqodo.com/release-notes?hsLang=en) - [Blog](http://blog.uniqodo.com/) [![Chill listening crop-3](https://help.uniqodo.com/hs-fs/hubfs/logo-1.png?width=101&height=24&name=logo-1.png "Chill listening crop-3")](https://uniqodo.com) Uniqodo Help Center Copyright © 2026, Registered at: Uniqodo Limited