---
title: Understanding Behaviour Rules
description: Learn how Behaviour Rules work in Uniqodo's Experience Builder. Control what happens after a customer closes or converts on an experience, including show again delays and do not show again settings.
---

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# Understanding Behaviour Rules

**Behaviour Rules** determine what happens **after** a customer interacts with an experience - or chooses to close it without taking action. These rules are part of the **Rules** step in the Experience Builder and sit in their own tab next to Schedule, Display, and Audience Rules.

These rules help control whether and when to show an experience again - based on what a customer *did* with the previous instance.

---

### **Key Behaviour Rule Options**

#### **Closed but not converted**

Use this rule to define what should happen if the customer **closes** the experience **without converting** (e.g. closes the overlay or dismisses the message without copying the code or clicking a CTA).

You can decide to:

- **Show again after** a specified time delay
- **Do not show again**

This allows you to re-surface the experience after a pause, or avoid showing it again altogether.

---

### **If user has converted**

Use this rule to define what should happen **after a customer converts** - for example, after copying a code, completing a form, or clicking a tracked button.

You can again choose to:

- **Show again after** a set period
- **Do not show again**

---

### **Setting timeframes**

If you're using **"Show again after"**, you can define a delay before the experience appears again. The supported units are:

- Seconds
- Minutes
- Hours
- Days

These values **cannot be combined**. For example, if you want the experience to reappear after 1 hour and 5 minutes, you must enter this as **65 minutes** - not 1 hour *and* 5 minutes.

---

### **Additional Notes**

- These rules work on **page load** and **next-page visits**, so even if the customer navigates away, the rule will still be respected.
- Behaviour rules are essential to avoid over-showing or under-showing experiences. They're especially useful for:
  
    - Ensuring returning customers aren’t constantly re-targeted with the same message
    - Managing the lifecycle of time-sensitive or urgency-based promotions

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