---
title: Understanding the Experience Report
description: Explore Uniqodo's Experience reporting pages to track views, conversions, AOV, and positive interactions. Analyse standard and A/B test performance using filters, graph views, and downloadable data tables.
---

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# Understanding the Experience Report

The **Experience reporting pages** provide detailed insights into the performance of your Experiences, whether they are standard or set up as part of an A/B test. These reports help you track how customers are interacting with each Experience over time and evaluate the key metrics that support performance analysis and optimisation.

### **What’s Included in the Report**

Each Experience report contains the following sections:

### **Graph View**

A visual representation of Experience data over time, which can be shown as either:

- Line chart
- Bar chart

Graphs can be downloaded as image files for use in external presentations or documentation.

### **Data Table**

Below the graph, you’ll find a detailed data table that reflects the selected filters and presents all relevant metrics.

- The data table can be downloaded for further analysis outside of the platform.
- For A/B test reports the data table displays information for the **challenger group only**.

### **Filters**

The graph and data table both respect the filters that are applied. You can control:

- **Date Range** – Choose the time period to analyse.
- **Segmentation** – View data by day, week, or month.
- **Data Type** – Choose which metric is displayed in the graph.

### **Metrics Explained**

The metrics available across the graph and data table include:

- **Customers**  
  The total number of unique visitors who have viewed the Experience.
- **Views**  
  The total number of times the Experience has been viewed.
- **Positive Interaction**  
  The total count of meaningful interactions, including:
  
    - Codes copied
    - Data entered (e.g. into a form)
    - Call-to-action (CTA) buttons clicked
- **Closures**  
  The number of intentional exits from the Experience.
- **Conversions**  
  The total number of completed conversions, excluding control group participants in A/B tests.  
  Conversion is defined differently depending on the Experience type:
  
    - Experiences with codes: View → transaction
    - Sign-up overlays: View → Submission
    - CTA banners and overlays: View → transaction
    - Partner journey Experiences: View → transaction
- **Total Order Value (TOV)**  
  The total value of all orders placed as a result of conversions for the Experience.
- **Average Order Value (AOV)**  
  The average value of orders placed as a result of conversions for the Experience.

**Note:** For sign-up Experiences, where no transaction is expected, TOV and AOV will display as a dashed line (-).

---

### **Performance Indicators**

At the top of each Experience report, a set of performance indicators offers a snapshot view of how the Experience has performed over its entire lifetime. 

These indicators are not affected by any filters applied to the report.

### **For Standard Experiences:**

- **Views** – Total views of the Experience.
- **Conversion Rate** – Overall conversion rate for the Experience.
- **Conversions** – Total number of conversions for the entire period the Experience has been running.

### **For A/B Test Experiences:**

- **Days Running** – Total number of days the A/B test has been active.  
  *(Note: A/B tests should run for at least 14 days for meaningful comparison.)*
- **Conversion Rate Uplift** – The percentage difference between the challenger group and control group conversion rates.
- **AOV Uplift** – The percentage difference between the challenger group and control group average order values.

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